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By Seddiq Rahpoe Tarzi
PAEHRSI
Public Awareness on Enlightenment, Human Rights & Social Interactions
Plan
November, 2007
TABLE OF CONTENTS
Executive Summary 1
Situation Analysis 2
Goal,
Strengths, Weaknesses, Opportunities, Threats 4
Operation 5
Long Term Strategies 6
Conclusion 7
As being a perfect platform for everyone, every person has played their role through out the decades to cultivate seeds of ignorance, prejudice, violence, hatred, hostility and discrimination among the people of
This community of volunteers (Serenity Campaign) aims to make every possible effort to show its people the path through shared knowledge, information and awareness of peace.
The persons contributing to the Serenity Campaign are those who feel for their country. For the people of this country who have no personal interest whatsoever in forming a community. Our aim is clear for the very cause mentioned and is free from any political and/or personnel opinion and/or influence whatsoever.
With the downfall of the Taliban,
PAEHIRS will tell residents that the production and trafficking of poppy in
PAEHIRS want to cover most of the issues that residents need the awareness on in south
The PAEHRSI’s founder, M. Saleem Zmarial recognized this opportunity because of his work with Afghan community and his development background. Zmarial has worked as a Senior Administration and Finance Officer of United Nation Office for Project Services for first democratic Presidential, Parliamentary and Provincial Council Elections, in endeavors to practice democracy and a struggle for peaceful province right after he founded the first private FM radio station in Helmand to educate people in deferent fields of life and show them the positive effects of the democracy. He has also worked as a Public Information Officer in one of the Poppy Elimination Programs in Helmand and currently is the first time elected deputy director of Journalist’s Independent Association in
The PAEHRSI’s co-founder Basima Shah holds her bachelor degree from 12th class studied in
For centuries, it has been a crossroads of trade between northern and southern
More than five years into the reconstruction process since the
In
Same with gender issues, in many rural areas, especially in the more conservative tribal
belt, the situation of women has not changed to any degree since the removal of the Taliban. The majority of southern Afghan women remain housebound, unable to carry out the slightest decision without their husbands’ or other male member of the family’s permission; most of them are kept far from getting education their compulsory and Islamic right, many women dies during child delivery in homes they are not taken to hospitals. On the rare occasion they are allowed to leave their homes, they are required to wear the burqa.
PAEHRSI want to tell residents that till when the women won’t be able to get their fundamental rights.
Public Awareness on Enlightenment, Human rights & Social Interactions
want to do a campaign naming peace to generate its meaning inside residents so that they feel their peaceful space as bond/base of development in their country.
We will let the people know about their rights as being residents of this country and as such their individual responsibilities towards this country and the present situation, we will let the people understand the present threats to their stability and brighter future of their children, we will encourage the people through our awareness campaign about the honorable way of living, and will directly & indirectly educate them on the high standard principles and ethics of humanity, we will through our program expand their knowledge on how different civilizations and nations have passed through these stages through out the history to attain the positions they have now and will strive to enhance their knowledge and analysis skills of differentiating between the good and the evil and let the people decide what way they want to live. [This way the message of peace would have been embedded in the programs itself])
This campaign will generate new thinking and new ideas among residents and will make them feel their responsibilities toward their country.
Public awareness on Enlightenment, Human rights & social interactions
Serenity campaign messages’ will inspire and encourage community to award hope and peace and will reach out its messages and ideas through out TV programs, radio broadcasts, posters, leaflets, news papers and focus group discussions with people in different part of the province.
Public awareness on Enlightenment, Human rights & social interactions
serenity campaign symbolizes the hope for economic prosperity that will arise from strong regional ideas and positive messages.
PAEHRSI will enhance the value of peace inside the residents through this campaign
PAEHRSI will raise awareness among residents of
PAEHRSI want residents to feel that by growing legal crops/stuff YOU and the rest of the community reap its benefits.
PAEHRIS want to explain its messages in ripple way to the community so that each of the them feel their importance in the community.
The farmer and producers think poppy the only alternative for their families’ lives but PAEHRSI want them to think differently by telling them that who grow agricultural products that are harmful for the human race never benefit from it. People should be made aware of the harmful effects of poppy and thus discouraged from growing poppy, even though the individual may get a better return in terms of monetary value but PAEHRSI will consider the long term effects of this situation as people can’t satisfy their hunger by consuming poppy by changing their minds with positive messages.
PAEHRSI will describe women issues from past, present and future situations in shape of stories, messages and announcements throughout media and print materials. PAEHRSI will alert people once again on the history of
STRENGTHS
With the strong aims and strong team of PAEHRSI this campaign will get success in the Region.
PAEHRSI believes and will make every effort that the resident will support this campaign since most of the residents are willing to have serenity and peace in their community.
PAEHRSI have access to the local community through one of the popular radio station radio Samoon in
Although many of the residents and people will be willing to see peace in the country/province but still this campaign will cost to send out messages up to the people and inform their mind positively.
There are logistical challenges including the high cost for both print materials and media outlets’ awareness.
Security on the ground serves as a major concern.
Considering PAEHRSI’s very nature of being a volunteer campaign obtaining and utilizing the time of the contributors that it would need to carry out the tasks remains a big challenge.
Efforts are needed to persuade and encourage expertise intervention to successfully carry out the campaign which may come at a cost.
At the moment in Helmand province most of the organizations want to play role in the campaigns that want to bring peace, stability and do public information campaign for human rights, women rights and legal crops cultivation especially in Helmand since it’s the most unsecured area and top poppy producing province in Afghanistan.
PAEHRSI may air its positive messages through the most popular radio station in
Discussions will be organized between groups of different backgrounds to share knowledge and ideas/opinions on the issue.
The following diagram represents the basic format of the setup.
Director Admin/Finance Officer Deputy Director Media Officer Mass Info/Liaison Officer Security Advisor Human Rights Officer Political Affairs Advisor/Officer Finance Assistant Admin/Log Assistant Women Rights Assistant Children Rights Assistant Ethnic Equality Assistant Broadcast Assist. Distribution Assist. Liaison Assistant Mass Information Assist. Political Affairs Assistant International Advisor
The position of each member in the setup is solely based on responsibilities he/she has in a particular situation and should be in no circumstances considered superior or inferior in comparison to the other members in the setup, and has equal right to express his/her feelings and suggestions.
The Steering Committee and the Community as a whole and all its members are free from any kind of political, personnel and financial influence and pressure. It should in no circumstances make any decision induced by any of these factors.
Year one Obtain funding and establish campaign operations. | Year Two Build out peace among residents | Year Three Start doing Monitoring and Evaluation plus campaign operations |
Prepare a special program and allocate it time and days on when to air it. In the program you may ask the audience to send their opinions on security, on ideas of how to improve the situation. Etc. Have a special theme for each of your program for example one day the programs theme could be Security, the next day it could be “Peoples’ role in security and stabilization of the country” etc.. This way you can create an interactive way of communication with the people and better know their ideas and concepts of the current situation in the country) | Search for seed funding to offset PAEHRSI financial support and in-kind service support Generate new ideas of serenity among people of Recruitment of volunteer staff members Make contacts to supportive organizations Generate press interest in moving with serenity messages/ideas Give a specific time on the radio for this program for the audience interest reach most of the messages by focus group discussion in the districts and city Workshops for the residents awareness on serenity | Continue to build up serenity messages Broaden the program on using the national media outlets for the campaign messages Participate in trade shows Continue FGDs and workshops plus trainings if needed Recruitment of professional staff |
In this incubation period many of the problems and challenges have been overcome. All the elements for success are in place. The final piece to ensure the success of PAERSI is the right financial support.
